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LOGOS VS. SYMBOLS Although most people call any emblem that has been designed to visually represent a brand a logo, “logo” is usually taken to be short for “logotype,” which literally means “word imprint” in Greek. This is why we sometimes call logotypes “wordmarks.” According to this line of thinking, the only true logos are the ones that contain nothing but stylized letters, representing the literal name of a company. In its curlicue cursive, the distinctive Coca-Cola emblem is a logo. So is Paul Rand’s Venetian Blind IBM wordmark . Other logos include CNN, Sony, Samsung, Ray-Ban, Dell, NASA, Fed-Ex, and even  Fast Company . Basically, if you see something in a company’s emblem that can’t be read, it’s not strictly a logo. Or, at least, a logotype.show symbol - But logotypes have issues in a global economy. Because they depend upon being read, logotypes for American companies might be confusing to people who live in countries that don’t use the Latin alphabet. Sometimes, comp

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People meet people in life, but true friends rarely meet